Trumpism as Brand Commodification

The so-called Trump Bump is a gift that keeps on giving. Traditional news outlets and their social media competitors for advertising dollars, liberals and conservatives, and even Trump and Putin all benefit from the commodification of public interest in the Trump White House.

On #MeToo and Brandjacking of Social Movement Campaigns

Clearly, a brandjacked and counterfeited social cause is a serious issue. When pinpointing and punishing a few guilty scapegoats is generally prescribed as a solution to a complex issue, there is less urgency to promote real structural changes. By trivializing the campaign, multiple influencers with vested interests stonewall the necessary development of numerous matters such as women’s autonomy, broken legal systems, and institutionalized structural violence in Hollywood.